Uncover the detail with 4K HDR
High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail
More color, depth and realism.
Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS Display with more shades of red, green and blue than ever before. You’ll enjoy vibrant, authentic images that evoke the emotion in every scene. When combined with HDR video, TRILUMINOS Display further increases the color depth for noticeably brighter and more realistic colors.
Adding 4K magic into every scene
The 4K Processor X1 ensures everything you watch – movies, sports, and streaming video – looks the best it possibly can. Color, contrast and clarity are all optimized based on what you are watching.
Motionflow keeps the action smooth
TV that keeps up with real life. Sony’s refresh rate technology (Motionflow XR 960) allows fast moving action sequences in sports and movies to be seen with lifelike clarity.
Every scene looks more realistic.
Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, no matter what you’re watching.
Dramatic brightness and black levels.
Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.